Any fashion blogger would tell you that your blog would be basically non-existent if you do not know how to utilize the power of social media. In this day and age, social media is utilized for a number of reasons - getting connected with your loved ones and sharing common interests. Thus, you can leverage these tools to let more people know about your blog. In fact, the top fashion bloggers in the world have built up a huge following on their blog by staying active on social media. You can therefore take these cues to promote your own blog and tap into that connection.
However, your social media accounts are only as powerful as you take advantage of them. Make sure you know how to promote your blog through social media:
Build Your Profile
I've been to a lot of Twitter accounts or other similar social media accounts wherein the profile is left empty. I believe this is one of the major no-nos to social media marketing, especially if you want to leverage traffic. Make sure you provide basic information about yourself and provide a link to your blog on your profile. This is also an essential step in branding yourself, alongside your blog. No need to recreate your About Us page here. A brief and concise description about you or your blog will do.
Another important tip to remember if you want to use social media for blog promotion - update often. How do you suppose your followers/friends know you updated your site with a new post if you do not share it? Even if you're not sharing links to your blog, update your page often. Build connections with fellow bloggers, readers and brands. Socialize! Interact!
Automate Content Sharing
There are websites like Networked Blogs that allow you to syndicate new content on your blog so they will automatically update your profile. Social media marketing could easily drain up your time. Hence, automating some aspects of your promotion will save you a great deal of time.
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Add Social Buttons
While you're promoting your blog on your social media profiles, you should also do the same on your blog. Add social media buttons on your website so it is easier for readers to know where to find you on social media.
Monitor Your Traffic
It is important to trace back which of your social media sites are generating the most traffic to your website/blog. This will enable you to focus your time and effort on social media sites that bring most traffic.
Remember when hashtags were unique to Twitter only? Today, things are far different. Almost every social media site has their own hashtag algorithm. Take advantage of it! Most importantly, do a research on the top hashtags for your industry so you can maximize them for following or interaction.
How do you use social media to promote your blog?