Twitter is one of my favorite places to "hang out" when I am not working on my blog. It is also the best place to promote my new or old posts due to the interactive nature of the website. Aside from being able to share your links or posts, you can discuss trending topics using hashtags, and also reach out to a wider audience that you probably haven't connected to before. The concept of using hashtags, specifically, started off on Twitter that makes it easier to interact with other users around the same topic. The use of hashtag became so popular that it has now been adapted by other social media sites including Facebook, Instagram and Pinterest.
I do not have a major following on Twitter, although I have come a long way with almost 900 followers. If you want to follow me there, you can check it here.
Here are some of the strategies I've used for growing my blog following with the help of Twitter:
I use hashtags when updating my tweets. This is important. Unless you have a huge Twitter following, you have to leverage hashtags for other Twitter users to see the content you're sharing.
Research on the most relevant hashtags. The tip above will provide futile if you do not use the right hashtags. It is best to look around the website in search of the top hashtags that authority accounts are using. That way, you can use the same hashtags for when you update your tweets.
Time your posts well. Just like any other social media sites, you need to know the best times to update your tweets. There are certain times within the day wherein people tend to check their social media accounts or are active on these sites.
Introduce variety in your posts. When you keep tweeting posts with blog links, people will become disinterested in your feed. Try to vary it up by posting images or retweeting other interesting content you find on your own feed. The more varied your posts are, the more interested others will become because they do not know what to expect from you.
Connect with tweet sharing accounts. There are several Twitter accounts created mainly for sharing tweets focused on a particular niche. Make sure to connect with these accounts and mention them on your posts so you can get retweeted. The more retweets you can get, the higher the possibility of your posts gaining exposure on the site.
Have you used Twitter for promoting your blog? You can find out other Blogging 101 posts here.